New image
New concept, new identity
As part of the celebration of Barreiros & Barreiros’ 30th anniversary, the company has renewed its brand image. 30 years ago, Barreiros & Barreiros began its activity with one purpose: to distribute the most prestigious and luxurious fabric and wallpaper publishers on the national decoration market. Today, the company represents more than twenty exclusive brands that embrace interior projects with soul and authenticity.
The year 2024 was marked by the total renewal of the company’s image. The arrival of Benedita Barreiros in the marketing department triggered a new phase for the company: the restructuring of its image, concept and modern communication strategy. Designed by the 327 Creative Studio agency, the company’s new image reflects a new beginning, a new concept and a new image. Simplicity, connection and luxury are the key words of inspiration for this project.
Concept | Project by 327 Creative Studio
Moodboard | Projeto von 327 Creative Studio
The meaning of the new colour
With the need to change the company’s image, an intense search for meanings and colours began.
Navy blue, a colour that has always been present in the essence of the brand, was changed to dry green.
The colour green is associated with life, renewal and growth. It has its own unique links with harmony, wisdom and sophistication.
The new Barreiros & Barreiros symbol
Barreiros & Barreiros has a very personal symbolic characteristic. The symbol that has always been present in the essence of the brand was inspired by the natural undulation of fabric in movement. For the new image, the same essence was used, but with a more modern graphic touch. The ‘I’ of the new typeface was used in the recreation, followed by the horizontal rotation and the undulation. The representation of the undulation of the fabric was respected, but there is now a clear and logical link with another element of the brand’s identity.
The brand slogan: Wallpapers and Fabrics
For 30 years, Barreiros & Barreiros has represented international publishers and brands of decorative items. Wallpapers and fabrics are the biggest part of the business, and it’s essential that they feature in the brand’s slogan. The English language is present in this new identity as the company works with international clients and partners and is also a global company.
Wallpaper
Fabrics
The new graphic elements
The Barreiros & Barreiros brand consists of two versions of the logo and a symbol. Both versions of the logo should not be used in conjunction with the symbol, as the latter is an independent graphic element which, although it may be present in the same field of vision, should not be combined. The new essence of the graphic elements reflects the simplicity and coherence of the image.
The new graphic supports
Barreiros & Barreiros presents graphic communication support, both digital and offline, in order to convey a uniform and balanced image with the luxury brands it represents. In the commercial media, the company’s symbol is emphasised as a background printed in high relief. All the materials have been carefully selected with sustainability in mind, with emphasis on the use of heavyweight, reusable paper.
The new Barreiros & Barreiros website
The digital platform, the new website developed by the Webcomum agency, was designed to be an excellent working tool for the team and clients. With an institutional and informative purpose, users can browse the brand pages, find out about the collections and products, enter the showrooms digitally and schedule visits, download catalogues, request a quote for items available in the showroom, find out more about the company and read articles on various topics on the blog.
Positioning in the digital world
Social networks are important channels for Barreiros & Barreiros, which already has a daily presence on Instagram, Facebook and Linkedin. The main objective of the communication strategy is to inform followers of brand news and, above all, the day-to-day. The humanisation of the company is important in order to provide proximity to customers and make the team known. Presentations and events are essential promotional actions to publicise the brands, new collections and Barreiros & Barreiros showrooms. Organising dynamic presentations on the premises for customers and with the presence of representatives is fundamental to strengthening the bonds of partnership. The constant synchronisation of offline and online communication is fundamental to the success and promotion of the brands. On Linkedin, communication is institutional, where team activities such as team buildings, solidarity actions and awards for excellence such as the PME Líder 2024 distinction stand out.
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